Use Case · Lead Gen

Cut bad leads faster. Protect what converts.

Adszy helps lead-gen teams spot weak intent, control CPA, and react quickly when lead quality shifts.

Lead quality context in memorySearch-term cleanup ranked fastClient-safe summaries nearby
ChatNorthwind Coffee · last 14 daysLive
Why is CPA down but the sales team says lead quality is worse?
Cheaper leads are coming from a broad search cluster that is converting at form level but failing the qualification threshold. Do not treat the lower CPA as a real win.
Lead-quality note from memorySearch-term conversion patternSales feedback artifact
Northwind CoffeeLast 14 daysArtifactsTasks
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Lead quality answerSearch terms 16Tasks 3

Qualification drift note

  • Cheap but poor-quality traffic
  • Lead-quality memory applied
  • Next corrective action prepared

Lead-gen decisions need more than dashboard averages

The product works best when lead-quality nuance is stored in memory, the bad intent is surfaced quickly, and the cleanup can be explained to sales or clients in plain English.

Intent reading

Chat helps separate cheap traffic from traffic that actually matters.

Quality memory

Sales feedback and qualification notes stay available inside the workflow.

Fast correction

Queue the cleanup without rebuilding the case from scratch.

CPA truth

Lower CPA is not useful if the lead got worse

Adszy helps you challenge the headline metric when quality and commercial reality say something different.

  • Lead-quality context held in memory
  • Search-term evidence attached
  • Faster communication with stakeholders

Lead-quality cleanup queue

IntentSafe winsNeeds stakeholder note
Search intent

Negate “free template” and “job” variants

These terms are inflating form fills but not producing qualified conversations. Sales marked 0 of 14 recent leads as qualified.

Projected impact
Reduce wasted spend ~£320 / mo
Confidence
High confidence
Risk
Low risk
Geo

Tighten location coverage for low-close region

The region produces cheap forms but consistently weak close rates. Close-rate note from CRM sync is materially below target.

Projected impact
Improve qualified CPA
Confidence
Medium confidence
Risk
Review
Feedback loop

Carry sales and qualification context back into the next decision

Adszy gets stronger when sales feedback is treated as operating context instead of a separate conversation somewhere else.

  • Saved qualification notes
  • Reusable stakeholder explanations
  • Faster response when lead quality drifts again

Qualification rules

SalesIgnore students and job seekers in qualified CPA analysis.Pinned
CRMTreat demo-booked rate as the true success signal.Saved
StakeholderWeekly summary should flag cheap-but-low-quality traffic.Shared
Start in chat

Ask whether the cheaper lead is actually the better lead.

Adszy helps lead-gen teams connect CPA, search intent, and qualification feedback so they can cut waste without losing what actually converts.

Qualified lead contextIntent cleanup queueStakeholder-ready summaries