Legal, Privacy, and Terms

1) Acceptance

By accessing or using the Website, you agree to these Website Terms. If you do not agree, do not use the Website.

2) Information only (no advice)

The Website content is provided for general information only and does not constitute legal, financial, tax, or professional advice. You should obtain professional advice before acting on anything from the Website.

3) No warranties

The Website is provided “as is” and “as available”. We do not warrant that it will be uninterrupted, secure, error-free, or accurate.

4) Limitation of liability

To the maximum extent permitted by law, we are not liable for any loss or damage arising from your use of (or inability to use) the Website, including loss of profits, revenue, business, goodwill, data, or any indirect or consequential loss.

Nothing in these Website Terms limits or excludes liability that cannot legally be limited or excluded (including liability for death or personal injury caused by negligence, or fraud).

5) Intellectual property

All rights in the Website and its content are owned by us or our licensors. You may view the Website for your internal business purposes only and must not copy, modify, distribute, or exploit the content without our permission.

6) Third-party links

The Website may link to third-party websites. We are not responsible for those sites or their content.

7) Changes

We may update these Website Terms at any time by posting an updated version here.

8) Governing law

These Website Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.

1) Binding agreement + authority

By creating an account, accessing, or using the Service, you agree to these Terms.

If you use the Service on behalf of a business (including an agency using it for clients), you confirm you have authority to bind that business, and “you” means the business and its authorised users.

2) Business use only (no consumers)

The Service is provided only for business customers. You confirm you are not using the Service as a consumer.

3) What the Service does (and does not do)

• 3.1 The Service may provide reporting, alerts, summaries, insights, and recommendations regarding connected advertising accounts.
• 3.2 No guaranteed results. Advertising outcomes depend on many factors outside our control (auction dynamics, creatives, landing pages, offers, tracking, competition, seasonality, platform changes). We do not guarantee any improvement or outcome (including ROAS, CPA, revenue, profit, or conversion volume).
• 3.3 No professional advice. Outputs are informational and may be incomplete, inaccurate, or unsuitable for your context. You are responsible for verifying accuracy and suitability before taking action.

4) Third-Party Platforms (Google, etc.)

• 4.1 The Service integrates with third-party platforms (e.g., Google Ads/Analytics) (“Third-Party Platforms”). Third-Party Platforms are not controlled by us and may change, fail, rate-limit, or remove features at any time.
• 4.2 We are not responsible for Third-Party Platform outages, API limitations, billing behaviour, attribution differences, reporting delays, or policy/feature changes.

5) Your responsibilities (core risk allocation)

You are solely responsible for:

• all decisions you make based on the Service;
• account configuration, budgets, bids, targeting, creatives, conversion tracking, and compliance;
• ensuring you have authority to connect and manage each account you connect; and
• ensuring your authorised users act within their authority.

6) No automatic changes (confirmation required)

• 6.1 Adszy does not apply changes automatically. Any recommendations or proposed changes must be reviewed and actively confirmed by you (or your authorised users) before being applied.
• 6.2 You remain solely responsible for all changes you approve and implement in Third-Party Platforms.

7) Ad spend, budgets, and billing

• 7.1 You are solely responsible for ad spend and billing. You control budgets and payment methods inside Third-Party Platforms.
• 7.2 To the maximum extent permitted by law, we are not liable for any advertising spend, overspend, platform fees, chargebacks, billing disputes, or costs of any kind arising from:
  • your configuration/approvals/actions;
  • actions of your staff/contractors/clients;
  • Third-Party Platform behaviour (including pacing/overdelivery rules); or
  • delays, discrepancies, or errors in platform data.

8) Acceptable use

You must not:

• reverse engineer, copy, resell, or exploit the Service;
• interfere with the Service (including scraping, probing, or bypassing security);
• use the Service to violate law or Third-Party Platform rules/policies; or
• submit unlawful, infringing, or harmful content.

We may suspend or terminate accounts for breaches.

9) Fees, billing, renewals, cancellation, and no refunds

• 9.1 Billing options: monthly or annual subscriptions.
• 9.2 Auto-renewal: subscriptions renew automatically unless you cancel before the renewal date.
• 9.3 Cancellation: you can cancel inside the app. Cancelling stops future renewals but you keep access until the end of your current paid period.
• 9.4 No refunds (discretionary only): all fees are non-refundable and non-cancellable, including for partially used periods. Any refunds (if ever) are granted strictly at our sole discretion, and only where we choose to do so.

10) Suspension and termination

We may suspend or terminate access immediately if:

• you breach these Terms;
• your use risks harm to the Service, us, other users, or third parties; or
• required by law or a Third-Party Platform.

On termination, your licence to use the Service ends.

11) Intellectual property

We own the Service and all related IP rights. You receive a limited, non-exclusive, non-transferable licence to use the Service during your subscription for internal business use.

12) Confidentiality

Each party will keep the other party’s confidential information confidential and use it only as needed to perform under these Terms.

13) Data protection

Our Privacy Policy below explains how we handle personal data. If we process personal data on your behalf as a processor, the Data Processing Addendum (“DPA”) below forms part of these Terms. ICO guidance confirms controllers must have a written contract with processors.

14) Marketing communications (opt-in only)

We send marketing emails only where you have opted in. You can opt out at any time. We may still send transactional/service messages (billing, security, account notices).

15) Disclaimers

To the maximum extent permitted by law, the Service is provided “as is” and “as available”. We do not warrant that the Service will be uninterrupted, accurate, error-free, or suitable for your needs.

16) Liability (maximum protection that still works in the UK)

• 16.1 Non-excludable liability: Nothing in these Terms excludes or limits liability for:
  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation; or
  • anything else that cannot legally be limited or excluded.
• 16.2 Excluded losses: To the maximum extent permitted by law, we are not liable for any:
  • loss of profits, revenue, business, goodwill, opportunity, or anticipated savings;
  • loss/corruption of data; or
  • indirect, consequential, special, or punitive losses.
• 16.3 Liability cap: Subject to 16.1, our total aggregate liability arising out of or relating to the Service (in contract, tort including negligence, or otherwise) is limited to the total fees paid by you to us for the Service in the 12 months immediately before the event giving rise to the claim.

(UK law generally requires limits/exclusions to satisfy the UCTA “reasonableness” test in many B2B scenarios.)

17) Indemnity (you protect Adszy)

You will indemnify and keep us indemnified from claims, losses, liabilities, costs, and expenses arising from:

• your ads, creatives, offers, products/services, landing pages, tracking setup, or compliance;
• your breach of law or Third-Party Platform policies; or
• your breach of these Terms.

18) Changes

We may update these Terms from time to time by posting an updated version here. Continued use after the effective date means you accept the updated Terms.

19) Governing law

These Terms are governed by the laws of England and Wales and the courts of England and Wales have exclusive jurisdiction.

1) Roles

• We act as a controller for account admin, support, billing, and website/app analytics.
• We may act as a processor when processing Customer Data on behalf of a business customer (see DPA below).

2) Personal data we collect

We may collect:

• Account data: name, work email, authentication identifiers.
• Billing data: billing contact info, subscription status, invoices (payments handled by Stripe; we do not store full card details).
• Usage data: IP address, device/browser data, logs, feature usage, error reports.
• Connected platform data: ad account identifiers and performance metrics you authorise us to access.
• Support data: messages and attachments you send to support.

3) How we use personal data

We use personal data to:

• provide, secure, and maintain the Service;
• authenticate users;
• send operational emails (account/security/billing/alerts you configure);
• provide support and troubleshoot;
• monitor performance and prevent fraud/abuse; and
• comply with legal obligations.

4) Legal bases

We process personal data under:

• Contract (to provide the Service);
• Legitimate interests (security, service improvement, fraud prevention);
• Consent (marketing emails and certain cookies where required); and
• Legal obligation.

5) Marketing (opt-in)

We only send marketing emails where you have opted in. You can unsubscribe at any time.

6) Sub-processors / sharing

We use third-party providers to run the Service (sub-processors), including:

• Google Cloud / Firebase (hosting and infrastructure)
• Stripe (payments)
• Resend (email delivery)
• Google Analytics (analytics)
• Sentry (error monitoring)

7) International transfers

Where data is transferred outside the UK, appropriate safeguards will be used as required.

8) Retention

We retain personal data only as long as necessary for the purposes above, including legal/accounting requirements.

9) Your rights

You may have rights to access, correct, delete, or restrict processing of your personal data. Contact support@adszy.ai.

10) Security

We use technical and organisational measures designed to protect personal data, but no system is 100% secure.

1) Processing details

• Subject matter: providing the Service (reporting/alerts/recommendations)
• Duration: subscription term plus reasonable deletion/backup cycle
• Nature and purpose: processing as necessary to provide the Service
• Types of personal data: user identifiers (name/email), platform user IDs, logs, and any personal data included in Customer Data
• Categories of data subjects: customer staff/users; potentially the customer’s clients/end users if included in Customer Data

2) Processor obligations

We will:

• process personal data only on documented instructions from the customer;
• ensure personnel are bound by confidentiality;
• implement appropriate security measures;
• engage sub-processors only under appropriate written terms and remain responsible for them;
• assist with data subject requests where applicable;
• notify the customer of personal data breaches without undue delay; and
• delete or return personal data at the end of services (subject to legal obligations and backup retention).

(These are core UK GDPR Article 28-style processor contract requirements.)

3) Sub-processors

Authorised sub-processors include: Google Cloud/Firebase, Stripe, Resend, Google Analytics, and Sentry.

4) International transfers

Where sub-processors transfer personal data outside the UK, appropriate safeguards will be used.

5) Deletion/return

On termination, we will delete or return Customer Data within a reasonable period, subject to legal obligations and backup retention.