CriticalSpend spike on low-intent search theme
Search spend is 41% above baseline while lead quality fell sharply over the same window.
Detected 12 minutes agoFeature · Alerts
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WarnPMax product cluster drifting below target margin
A retail subset has been below margin guardrail for 5 straight days.
Persistent patternInfoBranded demand rebounded after budget cap lift
Recovery is positive, but monitor impression share before raising again.
Context onlyAn alert is only useful if you know what to do next
A notification alone is not enough. You need enough context to decide whether to ignore, investigate, or act right now.
Signals are judged against account behaviour, not generic benchmarks.
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ChatNorthwind Coffee · last 14 daysLive
Why did this spend spike alert fire, and is it actually a problem?
Yes. The spike is coming from a cluster of broad search terms that were already low quality before volume increased. This is a real efficiency issue, not healthy growth.
Search-term quality trendLead qualification noteBaseline spend deviation
Northwind CoffeeLast 14 daysArtifactsTasks⌘ ↩
📎 AttachAuto
Open chat →AlertEvidence 5Tasks 2
Alert context
- Root-cause summary
- Evidence behind the anomaly
- Next recommended action
Move from alert to corrective action in one flow
Once an alert is confirmed, you should not need to rebuild the context. Adszy carries the diagnosis into tasks and the optimisation queue.
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Alert response
3 liveReadyNegate low-intent terms from alert cluster
Estimated spend recovery £460 / month
QueuedNotify account owner with alert summary
Client-safe wording drafted in artifact panel
RunningRecheck post-alert spend pacing
Monitoring over the next 24 hours
When an alert fires, start by asking if it matters.
Adszy can explain the signal, rank the likely fixes, and keep the response history in one place so the team can move quickly without panic.
Alerts that learn your normalChat explanationsResponse tasks and queue links
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Teams can store what counts as a real problem, what to ignore, and which metrics matter most for specific accounts.
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- Merchandising context for retail accounts
- Fewer noisy alerts over time
Alert preferences
IgnoreDo not escalate branded spend lifts during TV bursts.Pinned
ProtectFlag any CPA shift over 12% on lead-gen campaigns.Pinned
RetailTreat low-margin SKU spend as urgent during clearance windows.Saved