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Watch Adszy turn chat insight into an approved optimisation in 60 seconds.

Pick the queued optimisation below and hit Apply. You will see the account story, projected impact, and follow-through update the same way Adszy handles question-to-action work in product.

Real Google Ads logic Every change is reversible 10 pending optimisations
Northstar Home & Lead Studio
ROAS2.74x+0%
CPA£46.200%
Wasted Spend£3,240−£0

Recommendation 1 of 10

Chat-to-action queue

Up next0/10 applied
★ RecommendedHigh conf.Low risk

Pause low-intent search themes

Low-intent traffic is burning spend without lead outcomes.

Action
Add 36 negative keywords to block informational intent.

+18% ROAS · −£620 waste/mo

High conf.Low risk

Shift budget to high-ROAS campaign

Budget is concentrated in campaigns below account-average return.

Action
Reallocate £45/day from low-efficiency campaigns into Brand Search.

+14% ROAS · −£410 waste/mo

Medium conf.Low risk

Reduce mobile bid modifier

Mobile is driving expensive clicks with weaker conversion quality.

Action
Decrease mobile bids by 18% on non-brand ad groups.

+9% ROAS · −£290 waste/mo

High conf.Medium risk

Pause underperforming ad group

One ad group is spending heavily with no recent conversions.

Action
Pause ad group until messaging and targeting are refreshed.

+7% ROAS · −£250 waste/mo

Medium conf.Low risk

Exclude non-converting region

A single location cluster absorbs spend with negligible return.

Action
Exclude low-intent region from non-brand campaigns.

+6% ROAS · −£190 waste/mo

High conf.Low risk

Cut bids in low-conversion hours

Budget is burning overnight when conversion rates fall to near zero.

Action
Apply −80% bid modifier to the 11pm–5am slot across all non-brand campaigns.

+11% ROAS · −£340 waste/mo

High conf.Low risk

Lock in your top-converting queries

Your best search terms are on broad match, diluting budget across irrelevant variations.

Action
Add 8 exact-match keywords with a +25% bid premium over their broad counterparts.

+15% ROAS · −£480 waste/mo

Medium conf.Low risk

Pause losing ad variants

Two ad variants are dragging down the group's average CTR and Quality Score.

Action
Pause the two underperforming variants and rotate in a new challenger creative.

+8% ROAS · −£210 waste/mo

High conf.Low risk

Bid up on website visitors

Remarketing audiences convert at 3× the rate of cold traffic but have no bid premium applied.

Action
Add +55% bid modifier to all website visitor and cart abandoner audience lists.

+13% ROAS · −£320 waste/mo

Medium conf.Low risk

Fix low-Quality Score keywords

Seven keywords with QS 3–4 are inflating CPCs by an estimated 40% above the auction floor.

Action
Rewrite ad copy and landing-page headlines to match query intent across 7 keywords.

+10% ROAS · −£270 waste/mo

Projected ROAS lift
+0%
£0 reclaimed monthly · £0 annualized
ROAS trajectory · 6 weeks
Before After
Week 1Week 2Week 3Week 4Week 5Week 6
ROAS
2.74x→2.74x
CPA
£46.20→£46.20
Wasted
£3,240→£3,240
Awaiting input · apply a recommendation

Built from realistic Google Ads signals

"The simulator uses realistic account patterns to show how one recommendation changes projected ROAS, CPA, and wasted spend before anyone signs up."

Interactive simulator · realistic account data · no signup needed

£1.2M+
Wasted spend reclaimed last quarter
+22%
Median ROAS lift after 30 days
2 min
Avg time to first recommendation

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