Start with the plain-English readout instead of scanning metrics cold.
Feature · Reporting
Ask what changed. Get a client-ready brief.
Start with a question, see the evidence, and turn the answer into a summary worth sharing.
Summary up topTabs when you need detailBuilt for client and leadership updates
SummaryCampaignsSearch termsPMax
Adszy summary · reporting
Spend rose 11% while blended ROAS held because branded demand offset weaker non-brand search. The immediate risk is PMax product mix, not account-wide efficiency.
Today's brief
3 things you'd want to know.
- Non-brand search softened after promo traffic broadened.
- PMax hid the largest product-level efficiency gap.
- Safe optimisation queue already prepared from the analysis.
Reporting plugs directly into the rest of the product
Good reporting answers the question and points to what happens next.
Save a clean stakeholder version without rewriting the summary manually.
Jump straight from analysis into the actions the report surfaced.
The summary gives the top line before the tabs do
You want the why before the spreadsheet. Adszy opens with a summary, then lets you drill into detail only when you need it.
- Top-line explanation first
- Follow-up prompts from the summary
- Brief card for stakeholder translation
Account summary · last 14 days
Branded demand protected total efficiency, but the softness in non-brand search is real and should not be ignored.
The strongest next move is to trim low-intent search traffic before increasing top-of-funnel budgets again.
Today's brief
3 things you would tell the client today.
- Efficiency held overall because branded demand carried the account.
- Non-brand search became less qualified after the latest promo push.
- We already have a low-risk cleanup queue prepared.
Stop rewriting the same report every week
Good reporting compounds when the output is reusable. Keep summaries, board-style briefs, and recurring explanations close to the source analysis.
- Saved report snapshots
- Reusable client update artifacts
- One place for recurring account explanations
Saved artifacts
LibraryBriefShared Monday
Board update · April performanceExecutive summary with margin-risk callout.
Client noteSent last week
Why non-brand softened after promo launchExplainer backed by search-term and conversion evidence.
ArtifactPinned
PMax product mix reviewSaved analysis for the next merchandising review.
Ask what changed, then let Adszy turn it into the brief.
Reporting starts with a direct question and ends with something you can share, revisit, or use to guide the next decision.
Summary firstStakeholder-ready briefActions linked to the analysis
The report should point to what happens next
When the reporting story is clear, Adszy can carry the outcome straight into the queue and follow-up tasks.
- Jump from report to chat
- Open the suggested fixes
- Track follow-through from the same narrative
Reporting follow-up
3 liveReadyShare weekly summary with client
Artifact prepared with commentary attached
QueuedReview PMax product cluster flagged in summary
Linked to product-margin note
RunningCheck post-cleanup ROAS after search-term fix
Monitoring over the next 72 hours