Google Ads, without the guesswork.
Guides, honest tool comparisons, and checklists from the team building an AI Google Ads agent — written by an ex-Google Ads manager and grounded in real account work.
Why is my Google Ads CPC so high? Nine causes, in order
Your Google Ads CPC is high for one of nine reasons. A diagnostic in frequency order: the auction maths, the Quality Score myth, and what to check first.
Why your Google Ads campaign isn’t spending its full budget
Google Ads not spending your full budget? A diagnostic decision tree with eight named causes, the exact screen to check for each, and the fix.
The best AI agents for Google Ads in 2026, compared
An honest comparison of the best AI agents for Google Ads in 2026 — Adszy, Ryze AI, Adsroid, and groas — plus how agents differ from Opteo and Optmyzr.
The Google Ads audit checklist for 2026
The Google Ads audit checklist for 2026: 40+ checks across conversion tracking, search terms, Performance Max, bidding, and structure — in waste-finding order.